The Cookie Date

I partnered with The Cookie Date, a delightful subscription service offering handcrafted cookies, macarons, and cupcakes, to develop a brand identity that embodies their heartwarming mission. Inspired by Kimberley's (the founder's) cherished childhood baking memories with her Grandma, the design evokes a sense of nostalgia and welcoming charm. Soft, comforting tones dominate the color palette, creating a visual representation of joy and warmth. The playful use of handwritten accent typography injects a touch of modern whimsy, perfectly complementing the brand's sentimental charm. This is further anchored by a classic serif font, adding a touch of heritage and quality. By ensuring consistent design elements across all touchpoints, from the logo to packaging and customer interactions, we aimed to create a memorable and recognizable brand experience for The Cookie Date's customers. This cohesive approach fosters trust and strengthens the brand's connection with its audience.