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How to Differentiate Your Business

Whatever industry you’re in, and whatever product or service you’re selling, you’re bound to have some competition. What can you do to stand out in a saturated market and how can your branding help you with this? Here are three things you need to know when building your brand strategy, to ensure your business leaves a lasting impression on anyone who comes into contact with it.

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3 Steps to Create a Successful Brand

By focusing on these three points, you can create a brand that not only differentiates you from your competition but also forms a deep connection with your customers.

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My Top Tools for Solopreneurs

Some of my favourite tools as a solopreneur and brand designer.

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Your Brand is the Soul of your Business

Why your brand is more than just a logo.

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Why I Rebranded my Business

Why I rebranded my business and how to know if it’s time for one in yours.

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Why Your Business Needs These 3 Types of Logos

All I want is a single logo but my brand designer says I need more than this - WHY? Here’s a look at the different logo types that are out there, and a breakdown on which you need and which you can leave.

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