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byBorrow is a circular fashion services platform which allows users to by (buy) or borrow secondhand & sustainable occasion wear. The brand wants to empower women who love to shop, but would prefer to make better choices for themselves, our people and our planet - all without having to completely change their lifestyle. Unlike other eco-friendly brands, they wanted to position themselves alongside popular high-street brands rather than 'green', 'organic' labels so as not to intimidate people from a more sustainable lifestyle. As such, you'll find this quite a colourful but classy brand identity.
The byBorrow project delivered a full Branding Suite, newsletter and social media templates as well as custom illustrated photos. To create an approachable, yet aspirational feel, we opted for purple tones which are psychologically linked to creativity, luxury and power. We incorporated various custom gradients and brand patterns to give plenty of variety in marketing materials while maintaining brand consistency.
byBorrow is a circular fashion services platform which allows users to by (buy) or borrow secondhand & sustainable occasion wear. The brand wants to empower women who love to shop, but would prefer to make better choices for themselves, our people and our planet - all without having to completely change their lifestyle. Unlike other eco-friendly brands, they wanted to position themselves alongside popular high-street brands rather than 'green', 'organic' labels so as not to intimidate people from a more sustainable lifestyle. As such, you'll find this quite a colourful but classy brand identity.
The byBorrow project delivered a full branding suite, newsletter and social media templates as well as custom illustrated photos. To create an approachable, yet aspirational feel, we opted for purple tones which are psychologically linked to creativity, luxury and power. We incorporated various custom gradients and brand patterns to give plenty of variety in marketing materials while maintaining brand consistency.
