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Project: Ashen & Cloud
Ashen & Cloud is a luxury Interior Design and Architecture studio catering to individuals who seek personalized living spaces beyond the ordinary, allowing you to bask in luxury and individuality within the embrace of your home. This project aimed to reposition Ashen & Cloud to effectively engage their target audience through refined brand and marketing strategies. The outcome resulted in a brand identity that skillfully showcased their work, complementing their high-end design ethos without overshadowing the projects themselves. By strategically focusing on their target demographic and brand archetype, we crafted an identity poised to resonate with the discerning clientele, fostering trust and solidifying Ashen & Cloud's reputation as a trusted leader in the luxury interior design industry.
Branding in context
The Ashen & Cloud project included a comprehensive Branding Strategy, Brand Identity Suite, and Website design. Our branding was applied across marketing channels, including internal documents and social media. Using a minimalist color palette with bold accents, we conveyed luxury that is exciting yet sophisticated. The versatile logo and bold, simple typography instill trust and adapt to various design styles, welcoming clients with unique visions.
Internal Documents
Project: Yogini
This first of its kind yoga & wellness studio combined with a co-working space is the result of the mindful anti-hustle culture sweeping the world since the global slow down of the pandemic. This is a luxurious work and wellness club where the primary focus is on your health and wellbeing. The brand identity and website design were crafted to capture the ethos of a healthy and balanced lifestyle, while also challenging the notion that wellness is tied to perfection. The visual identity created showcases a modern and luxurious space, while also celebrating the beauty of imperfection and embracing an inclusive, non-judgmental atmosphere. Check out the website here.
The Yogini project delivered a full Branding Suite and Website design. Branding was used across a range of marketing including Menus, Gift Vouchers, and Social Media Templates. By opting for a natural and earthy color palette, I aimed to convey a sense of luxury that is both inviting and calming. The logo package reflects the values of simplicity and versatility. To challenge the notion that beauty and luxury is tied to perfection, I customised a font that features jagged, imperfect shapes, symbolizing the idea that imperfections can be beautiful.
Branded Collateral
Mobile Responsive Website
Member's Magazine
